MD2's MDM solution offers mechanisms for collecting, organizing, enriching, unifying customer data (360º View of the customer) and products and distribution for other strategic applications such as CRM, BI, BA, Machine Learning, Chatbots, Campaign Automation, Customer Service , etc, or even feedback from operating and tactical systems. Data may be distributed across different platforms and data silos and may have different types and formats. MD2 is the national leader in Master Data Management solution deployments.
MD2's MDM solution offers mechanisms for collecting, organizing, enriching, unifying customer data (360º View of the customer) and products and distribution for other strategic applications such as CRM, BI, BA, Machine Learning, Chatbots, Campaign Automation, Customer Service , etc, or even feedback from operating and tactical systems. Data may be distributed across different platforms and data silos and may have different types and formats. MD2 is the national leader in Master Data Management solution deployments.
MD2's Team of Experts is ready to help you choose the most appropriate and best tools for your company to stand out in the market.
MD2's Team of Experts is ready to help you choose the most appropriate and best tools for your company to stand out in the market.
The art of data governance
By Marcio Guerra - MD2 Marketing and Innovation Manager
Data governance consists of policies, processes, and an organizational structure to support the management of corporate data and help in understanding the existence and usability of available assets. We would like to define data governance as an art.
In a fast-paced world, where information is generated every millisecond, in different formats (by people and machines) and in an extraordinary volume, it will be necessary to establish actions to counter or dampen this frenzy, a behavior based on the recognition of risks, weaknesses and limitations, and thus establish a consistent and balanced condition to offer contextualized information to the organizational processes and people who use it for the best use, besides taking care of crucial aspects of the birth cycle and removal of invalid, expired or non-relevant data and regulations such as the General Law of Data Protection.
The art of data governance can be established by the harmonious use of contemporary strategies, tactics, operational actions, and tools available to bring authority and control to the management of corporate assets, and thereby ensure appropriate behavior of human processes and actions to record the creation, collection, interpretation, storage, organization, protection, consumption, and disposal of data.
The consistency and usefulness of the program will be realized if the company's top management recognizes its relevance and ensures its priority and the necessary resources. Program leaders must understand and record existing limitations, risks, and weaknesses and operate improvements in a cyclical manner. Organizational environments are volatile, like the business world they are in, so challenges are constant, and when the company defines and implements a form of continuous improvement program, facing such changes will certainly be a more controlled or less impactful process for the organization. Business depends on organized, interpretable, available, reliable and protected data, and this is not a status quo. This will best be achieved through the operation of the continuous improvement program.