MD2's MDM solution offers mechanisms for collecting, organizing, enriching, unifying customer data (360º View of the customer) and products and distribution for other strategic applications such as CRM, BI, BA, Machine Learning, Chatbots, Campaign Automation, Customer Service , etc, or even feedback from operating and tactical systems. Data may be distributed across different platforms and data silos and may have different types and formats. MD2 is the national leader in Master Data Management solution deployments.
MD2's MDM solution offers mechanisms for collecting, organizing, enriching, unifying customer data (360º View of the customer) and products and distribution for other strategic applications such as CRM, BI, BA, Machine Learning, Chatbots, Campaign Automation, Customer Service , etc, or even feedback from operating and tactical systems. Data may be distributed across different platforms and data silos and may have different types and formats. MD2 is the national leader in Master Data Management solution deployments.
MD2's Team of Experts is ready to help you choose the most appropriate and best tools for your company to stand out in the market.
MD2's Team of Experts is ready to help you choose the most appropriate and best tools for your company to stand out in the market.
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Localiza® unifies customer registration through an MDM solution provided by MD2 and IBM®.
In more detail, Localiza® implemented a CDI (Customer Data Integration) project in order to eliminate incorrect or inconsistent records, accommodate qualified data in a single repository and make it available to the entire organization. . As a result, it sought to create a 360-degree view of each customer and, from there, outline individual profiles, differentiate product and service offerings and support cross-selling and up-selling strategies. Previously, in contrast, each business arm of Localiza® had its own records, as Alberto Campos, IT director at Localiza®, explains: "The records were completely different from each other, varying from unit to unit. there were only 65,000 customers from all bases", he says.
Alberto Campos, IT director at Localiza
Data integration will enhance the company's business by eliminating the chance of errors. Localiza®, an integrated platform that operates car rental, fleet rental, franchising and used car sales, consolidated the customer records of all its business units by undertaking a comprehensive data purification and integration project. Supported by the MDM for Customer (CDI) solution, a joint offer by IBM® and MD2, a developer specialized in data integration, a unified information base was built in the company that today supports the personalized service of all users.