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Essilor adopts MDM with MD2


Essilor Brasil, part of the leading global group in the manufacture of ophthalmic lenses, adopted a unified information management platform. The integration includes the MDM (Master Data Management) solution from MD2 Consultoria e Negócios.

With the solution, the company sees an improvement in customer relationships and greater visibility of information for personalized service.  The solution also enables the centralized management of information quality, in addition to providing data governance at a corporate level. Since 2005, Essilor has been implementing a business strategy anchored in the acquisition and formation of partnerships with other companies in the sector. Since then, more than 150 operations of this type have been carried out to expand the portfolio and strengthen the logistics structure and market share expansion.

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